Quartz and automatic watches can look almost identical from the outside, but ownership is different. Choose based on how you want to use the watch rather than assuming mechanical is always superior.
Quartz advantages
Quartz movements are usually accurate, inexpensive, slim and easy to live with. Battery replacement is normally the main routine requirement, though solar and rechargeable systems also exist.
Automatic advantages
Automatic movements offer mechanical interest and can run without a conventional battery. Many owners value the engineering and tradition even though timekeeping is typically less exact.
Cost beyond purchase price
A mechanical service can cost materially more than a battery change. For an inexpensive fashion watch, future service economics may influence whether repair is worthwhile.
Does gold finish change the decision?
No. Case finish and movement are separate specifications. A gold-tone quartz watch can be better made than a cheap automatic, and a solid-gold luxury watch can use either movement type.
Simple verdict
Choose quartz for convenience and accuracy. Choose automatic for mechanical character. Then compare case material, coating, dimensions and water resistance separately.