Gold jewellery is easiest to compare when you separate precious-metal content from colour, then check hallmarking, construction, dimensions and seller terms. Use these guides before choosing a chain or other gold piece.
How to Buy Gold Jewellery Online in the UK
A practical checklist covering material descriptions, hallmarks, weight, measurements, returns and seller information.
9ct vs 14ct vs 18ct Gold
Understand fineness and the trade-offs between common gold alloys before comparing prices.
How to Read UK Gold Hallmarks
Learn what the compulsory marks mean and why a single fineness stamp is not the same as a complete UK hallmark.
Understand gold finishes
- Gold-Tone vs Gold-Plated vs Solid Gold
- Gold Vermeil vs Gold Plated
- Gold Filled vs Gold Plated
- Can You Shower With Gold-Plated Jewellery?
- Does 9ct Gold Tarnish?
Shopping for a chain?
Go to the Gold Chains hub for style, sizing, construction and research-led buying guides.